Alexandra Popescu-Zorica

Alexandra Popescu-Zorica is an accomplished professional with extensive experience in innovation, consulting, and business development. Currently serving as a Columnist at Gazetta and a Managing Consultant at ICG Integrated Consulting Group, Alexandra specializes in corporate innovation strategy, building entrepreneurial teams, and applying methodologies such as Lean Startup and Design Thinking for business growth. Previous roles include Chief Growth Officer at ATLAS, where Alexandra focused on sustainable growth, and Head of Innovation, Scouting & Partnerships at NN, where success was achieved in driving transformation and enhancing product development processes. With a background in bancassurance and partnership strategy at ING, as well as volunteer experience as an Innovation Coach, Alexandra’s educational qualifications include a Master’s degree in Investments Management from Academia de Studii Economice din București and various certifications in behavioral sciences, growth hacking, and design thinking.