Nikki S.

Nikki S. has over two decades of experience in marketing and communications. Nikki currently holds the position of Senior Marketing Campaigns Manager at iCIMS, a Vista Equity portfolio company. In this role, they are responsible for developing, managing, and executing multi-channel integrated marketing campaigns for the healthcare industry. Nikki works towards achieving monthly inquiries, MQLs, SQLs, pipeline, and marketing sourced/influenced revenue goals.

Prior to joining iCIMS, Nikki worked at SkillSurvey, which was later acquired by iCIMS. During their time at SkillSurvey, they held the positions of Senior Director Demand Generation & Partner Marketing and Marketing Manager, Partner/Reseller Programs and Industries Marketing. In these roles, they developed marketing strategies and plans, managed inbound and outbound tactics, and designed multi-touch programs to achieve new business and revenue targets. Additionally, they were responsible for building and managing SkillSurvey's integration partner and reseller program.

Before SkillSurvey, Nikki gained experience in various marketing roles. Nikki served as the Direct Marketing Manager at Pep Boys, where they defined and executed direct marketing plans for service and retail offerings. At Transcend United Technologies, they established the company's first in-house marketing department as the Marketing Manager. Nikki also worked at Oracle as a Marketing Manager for North America and Latin America, where they implemented multi-channel marketing plans and managed industry marketing budgets.

Nikki's early career includes positions at Primavera Systems, Inc. and Stevens & Lee. At Primavera Systems, Inc., they worked as a Marketing Communications Specialist, developing lead generation programs, sales toolkits, and product launches for the power, energy, and process vertical. At Stevens & Lee, they served as a Marketing Communications Specialist, coordinating sales, marketing, and public relations initiatives.

Overall, Nikki has a strong background in developing and executing marketing campaigns, managing partner programs, and achieving revenue goals. Nikki'sexperience spans various industries, including healthcare, automotive, technology, and legal services.

Nikki S. completed their Bachelor of Science degree in Communications from PennWest Clarion, where they studied from 1995 to 1999. In 2001, they attended Penn State University to take Webmaster Certificate Classes. Apart from their formal education, Nikki also obtained additional certifications, including ABM Certification: Advanced from Demandbase in December 2020, ABM Foundations Certification from Demandbase in September 2020, and Conversational Marketing Certified from Drift in August 2020.