icogz
Charu Kapoor is an accomplished professional with extensive experience in the fashion and digital marketing industries. Currently serving as Principal Consultant at icogz since 2019, Charu leverages a unique proprietary tool to enhance digital marketing strategies. As Founder and CEO of Akara Home, Charu champions women networking on a global scale. Previously, Charu held significant roles including Business Director at M. H. Alshaya Co., overseeing P&L for multiple fashion brands, and General Manager at Apparel Group, managing a diverse brand portfolio across the MENA region. Charu's earlier experience includes leadership positions at Landmark Group and BNS Group, as well as a decade at Mexx in various merchandising and buying roles. Charu holds a Master's degree in Fashion Design and Merchandising from American InterContinental University and diplomas from the London College of Fashion in Product Development and Current Trends in Retailing.
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icogz
Brand data is rich and diverse. There are many stakeholders who contribute to building the data and each of them has a unique perspective given their varied functions. This fragmented view can actually become an impediment because siloed data does not tell the full story. Our approach is to mine intelligence from this vast disparate data set and deliver insights by using our proprietary algorithms and technology. In the process we help brands gain a unified view of their business, get access to real-time analysis that enables quicker business decision-making thus improving business performance and the bottom line.