Brock Weatherup

Brock Weatherup is an experienced business leader and strategic advisor with a focus on the consumer and pet industries. Currently serving as a Board Member, Strategic Advisor, and Partner at Yellowstone Natural Holdings, Weatherup is committed to sustainability and ethical practices in the food industry. As Managing Director at Atai Ventures, Weatherup supports growth-stage consumer companies through leadership coaching, seed investing, and advisory roles. Additional advisory roles include positions at PetLab Co., TrustedHousesitters, and PetShop.co.uk. Weatherup's previous leadership experience includes serving as Chief Executive Officer and Founder of Great Pet Care, as well as roles at Petco and PetCoach, both of which were acquired for their innovative contributions to pet care. Weatherup holds a Bachelor of Science in Marketing and Tourism from the University of Colorado Boulder.