Lucia Valero

Lucia Valero (Romero) is a seasoned professional with extensive experience in global operations and marketing within the entertainment and beverage industries. Currently serving as Global Operations Manager for The Coca-Cola Company Digital Asset Management since October 2017, Lucia oversees a diverse team across major hubs in Shanghai, London, and the United States, expanding the team from 11 to 18 members to deliver 24/5 service. Previous roles include Atlanta Team Lead & Sr. Brand Asset Manager at The Coca-Cola Company, where Lucia focused on fostering client relationships and ensuring timely uploads of key assets, and a tenure at Turner Broadcasting System, where Lucia held various marketing positions, ultimately leading strategy for TNT Latin America. Lucia holds both a Master's degree in Marketing and a Bachelor's degree in Communication and Media Studies from Universidad Nuevo Mundo, A.C.