Joel Pekay

Joel Pekay is a seasoned marketing and business development professional with extensive experience in leading market expansion and driving revenue growth across various sectors. Currently serving as North American Business Advisor at ICW, Joel focuses on market expansion for a SaaS-based supply chain platform. Prior roles include Vice President of Marketing and Communications at TÜV Rheinland Group, where leadership of a 19-member marketing team resulted in a 7% revenue increase, and advisory contributions at Compliance Testing. Joel has held significant positions at Scuderia Partners, DEKRA North America, Intertek, and Underwriters Laboratories, showcasing expertise in B2B marketing, strategic planning, and executive leadership. Joel holds a Bachelor of Science in Marketing from Drake University.