Kevin Baldwin

Kevin Baldwin is a Managing Director at id8 retail, a data-driven retail business focused on maximizing the value of retailers' data assets to drive customer growth. Prior to this role, Kevin was the CEO of Vypr and held various leadership positions at Aimia Inc and IRI. With extensive experience in loyalty management, marketing services, and business development, Kevin has successfully led teams and managed client relationships on a global scale. Kevin holds a MA in Marketing from Nottingham University Business School.