Peter Surrena

Peter Surrena is a seasoned professional with extensive experience in product design and technology, currently serving as Vice President of Data Products and Digital Experience at IDC since March 2021. Previously, Peter was a Product Architect at IDG from October 2019 to March 2021, where a team was developed to create the Neon platform for B2B engagement analysis. Prior roles include Head of Product & Technology at Digiday Media, where design and operational standards were enhanced, and Creative Director at PSFK, managing digital projects for notable brands. Peter's career began with design positions in various firms, including Wallace Roberts & Todd as a Senior Designer and as a Graphic/Web Designer at Fernley & Fernley, after obtaining a Bachelor of Fine Arts from the University of the Arts.