Jim Lamarca

Jim LaMarca is an accomplished marketing and sales strategist with over 25 years of experience spanning startups, family-owned businesses, and Fortune 500 corporations. As the President of LaMarca Strategies since October 2017, Jim provides expert guidance on sales and marketing strategic plans aimed at enhancing brand, market share, and revenue for a select client list. In addition to this role, Jim is currently consulting for IDEA Health & Fitness Association, assisting brands in connecting with fitness professionals at significant industry events. Previously, Jim held senior roles including Sr. Director of Brand Strategy & Sales and VP Operations, demonstrating a consistent record of strategic planning and operational oversight. Jim's educational background includes degrees in Journalism and Business from San Diego State University and Jones International University.