Bianca MacIel

Bianca Maciel is a seasoned professional in the field of art direction, currently serving as a Senior Art Director at Ideal H+K Strategies since May 2022. With a robust background that includes previous roles at Publicis Groupe as a Full Art Director for Bradesco and at WPP in a similar capacity, Bianca has extensive experience in creating social media campaigns, managing influencer relationships, and overseeing creative teams. Earlier design roles included work as a Designer and Layout Artist at Jornal Destak, as well as a Graphic Design Assistant at Unius Marketing e Comunicação. Bianca's academic credentials include a Bachelor's degree in Advertising and Propaganda from Universidade Anhembi Morumbi and specialized training in Adobe Premiere and After Effects. Additionally, a recent qualification in Motion Design was completed at EBAC - Escola Britânica de Artes Criativas e Tecnologia.