Ideal
Bianca Maciel is a seasoned professional in the field of art direction, currently serving as a Senior Art Director at Ideal H+K Strategies since May 2022. With a robust background that includes previous roles at Publicis Groupe as a Full Art Director for Bradesco and at WPP in a similar capacity, Bianca has extensive experience in creating social media campaigns, managing influencer relationships, and overseeing creative teams. Earlier design roles included work as a Designer and Layout Artist at Jornal Destak, as well as a Graphic Design Assistant at Unius Marketing e Comunicação. Bianca's academic credentials include a Bachelor's degree in Advertising and Propaganda from Universidade Anhembi Morumbi and specialized training in Adobe Premiere and After Effects. Additionally, a recent qualification in Motion Design was completed at EBAC - Escola Britânica de Artes Criativas e Tecnologia.
Ideal
Ideal is a global PR accelerator for companies transforming the future. We specialize in highly agile, integrated communications to deliver results in the smartest ways possible. Ideal brings together a team of over 250 communications experts across the US, Brazil and Mexico to partner with companies focused on disruption – from early-stage startups to top companies across emerging technology, finance, venture, and entertainment industries. The team is bold, experimental, and entrepreneurial in testing new approaches and technologies to deliver the best communications strategies to protect reputations, amplify awareness, and drive growth. Founded in 2007 in Brazil, Ideal operates as an independent subsidiary of Hill + Knowlton Strategies and is part of WPP – one of the largest communication groups in the world. Whether you’re entering a new market, launching a new product, raising funding, or responding to a crisis, we have the expertise and track record to navigate the most complex communications landscapes.