Colin Berta is an accomplished professional with a robust background in technology and management. Currently serving as the Director of Services at Idealist Consulting, Colin also held significant leadership roles such as Chief Executive Officer at CB Builders and various technical positions at Salesforce, including Principal Solution Engineer and Global Director of Solution Architecture within Salesforce.Org. Colin's expertise extends to the Salesforce Marketing Cloud as Lead Social Architect and includes sales effectiveness roles at LinkedIn. Colin holds a Bachelor of Science in Business Management from Menlo College, completed in 2002.