Keith Byers

Keith Byers has over 14 years of experience in various leadership and analytical roles in the field of marketing and data analytics. Keith currently serves as the Senior Vice President of Commercial Development at Ideanomics since 2020. Prior to that, Keith worked at Gain Theory as the Managing Partner, Head of Operations and Client Delivery from 2017 to 2020. In this role, they managed key client relationships and provided strategic consulting support. Keith also led internal operations and was responsible for talent management and financial forecasting. Before joining Gain Theory, Keith worked at GroupM as the Head of Data & Analytics LATAM from 2014 to 2017, where they established the presence and operating model of GroupM Data & Analytics Services in LATAM and built relationships with agency executives. Additionally, they served as the Director of Data & Analytics at GroupM from 2013 to 2014, handling a key client relationship and delivering advanced analytics solutions. Prior to GroupM, Keith worked at Analytic Partners as an Associate Director, providing marketing analytics and strategic consulting services. Keith'scareer began at Mediacom, where they worked as a Business Science Director from 2006 to 2012. In this role, they led a team of analytics professionals and delivered advanced analytics and strategic consulting to clients across various industries.

Keith Byers obtained a Bachelor of Arts - BA in Economics from Heriot-Watt University, where they studied from 2001 to 2005. Later, they pursued a Master of Science - MSc in Economics at The University of Edinburgh, completing their studies from 2005 to 2007.