Lindsay Wyskowski

Brand Strategy Director at Identity

Lindsay Wyskowski has a diverse work experience in the fields of brand strategy, account management, communications, and marketing. Lindsay started their career in 2008 at USA Triathlon, where they held various roles including Communications Manager and Content Coordinator. In these positions, they managed media and public relations, created engaging content, and coordinated membership activities. Lindsay also worked as a USA Badminton Intern at the United States Olympic & Paralympic Committee. In 2016, Lindsay joined Identity as an Account Executive and later progressed to the role of Senior Account Manager, Big Idea Specialist. Currently, they serve as the Brand Strategy Director. Lindsay'sresponsibilities at Identity include strategic planning, account management, and fostering client relationships. Prior to their roles in the sports industry, Lindsay gained experience as a Marketing and Promotions Intern and Student Assistant at Central Michigan University.

Lindsay Wyskowski earned a Bachelor of Applied Arts (BAA) degree in Sport Management and Recreation from Central Michigan University in the years 2004 to 2008. Later on, they obtained a Master of Professional Studies degree in Public Relations and Marketing from the University of Denver, studying from 2012 to 2015. In addition to their degrees, Lindsay has obtained certifications in Google Analytics Individual Qualification and Inbound Certification from Google and HubSpot, respectively.

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Timeline

  • Brand Strategy Director

    July, 2021 - present