Naarayan T V

CMO at IDFC FIRST Bank

Naarayan T V has extensive work experience in the marketing field. Naarayan currently holds the role of CMO at IDFC FIRST Bank, where they lead the marketing function across various products and services. This includes responsibilities such as brand management, digital marketing, and strategic alliances.

Prior to their current role, Naarayan was the Head of Marketing at SugarBox, where they oversaw marketing activities for the company. Before that, they worked at PayPal, where they held multiple roles including Head of Merchant Acquisition for International Markets and Head of Marketing. In these roles, they managed SMB acquisition through paid media across various markets and led marketing initiatives for the company in India.

Naarayan also has experience working at Standard Chartered Bank as Director & Head of Digital Marketing & Media Planning. In this role, they led a team and managed all digital initiatives for the bank, including acquisition, retention, and engagement. Naarayan also spearheaded award-winning initiatives and managed the P&L responsibility for the digital channel.

Earlier in their career, Naarayan worked at HSBC, where they held various roles including Vice President of Premier Proposition and Vice President & Head of Brand & Marketing. Naarayan was responsible for managing customer initiatives and marketing activities for the bank's retail and wealth management business.

Naarayan's work experience also includes roles at TimesOfMoney, Motilal Oswal Securities Ltd, and Kotak Securities, where they gained experience in digital marketing, product marketing, and branding.

Overall, Naarayan T V has a diverse background in marketing and has held leadership positions in reputable companies in the financial services industry.

Naarayan T V completed their B.Tech in Civil Engineering from the University of Calicut from 1998 to 2002. Naarayan then pursued an MBA in Marketing and Finance at PSG Institute of Management, from 2003 to 2005.

Links

Previous companies

Motilal Oswal Financial Services Ltd logo
Standard Chartered Bank logo
HSBC logo
PayPal logo

Timeline

  • CMO

    December, 2021 - present

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