Shay Zarfati is an experienced strategy and project manager with a strong background in operational excellence and strategic decision-making. Currently serving as a Strategy Manager at Direct Insurance since June 2021, Zarfati has previously held positions such as Project Manager at Mercantile Discount Bank Ltd. and Strategics Project Manager at Tefen Management Consulting, where responsibilities included managing cross-organizational projects and assisting senior management in strategic initiatives. With a history of enhancing business performance and developing market strategies, Zarfati also served as Manager of Customer Portfolios at Yelin Lapidot Investment House and held roles in pension management and teaching. Educational qualifications include an M.B.A. from Bar-Ilan University and a B.A. in Business/Managerial Economics from Ariel University.