Xavier Mas

Xavier Mas has been with Idilia Foods since October 2017, currently holding the position of Key Account Manager Canal Impulso, after previous roles as Customer & Category Manager and Trade Marketing POS for several brands including ColaCao, Nocilla, and Paladin. In these roles, Xavier has been responsible for point-of-sale execution and category management at the national level, working on strategic plans for various retailers to enhance brand visibility and optimize product assortments. Notably, Xavier spearheaded the relaunch of Nocilla Sin Aceite de Palma, focusing on trade plans for key clients. Earlier experience includes an internship in the International Sales Department at Idilia Foods, where Xavier handled commercial follow-ups for exports. Xavier holds degrees from the Universitat de Barcelona and Corvinus University of Budapest.