Nathalie Guisnel

Nathalie Guisnel is an experienced marketing and brand management professional with a career spanning over three decades. Currently serving as Directrice identité et image de marque at IDKIDS since October 2021, Nathalie previously held similar leadership roles at Oxybul éveil et jeux and JACADI OKAÏDI OXYBUL within the ÏDKIDS group. Earlier career highlights include directing marketing and e-commerce at CYRILLUS, overseeing innovations in customer marketing at La Redoute, and strategic brand and customer management at Yves Rocher across multiple European markets. Nathalie's academic background includes a degree from Burgundy School of Business and executive education at HEC Paris, supplemented by a focus on sustainable and effective management practices. Notably, a formative export mission to the United States earned recognition for establishing efficient commercial relations for French enterprises.