Wolfgang Toechterle

Wolfgang Toechterle is an experienced marketing and business strategist currently serving as Director of Marketing and a Member of the Management Board at IDM Südtirol-Alto Adige since March 2019. Previously, Wolfgang held key leadership roles, including Executive Director and Member of the Board of Directors at 3 Zinnen Dolomites Ski Area Network, where brand strategy and a significant increase in marketing budget were accomplished. Wolfgang also served as CMO and CSO at Drei Zinnen AG, leading successful branding campaigns across Europe and implementing a smart data-based CRM. With a background in customer experience and marketing, Wolfgang's roles have included General Manager positions at Bikehotels Southtyrol and Vitalpina Hotels Southtyrol, achieving notable improvements in lead generation and marketing efficiency. Education includes a Master of Business Administration with a focus on Tourism & Service Management from Leopold Franzens University of Austria.