IDM Südtirol-Alto Adige
Wolfgang Toechterle is an experienced marketing and business strategist currently serving as Director of Marketing and a Member of the Management Board at IDM Südtirol-Alto Adige since March 2019. Previously, Wolfgang held key leadership roles, including Executive Director and Member of the Board of Directors at 3 Zinnen Dolomites Ski Area Network, where brand strategy and a significant increase in marketing budget were accomplished. Wolfgang also served as CMO and CSO at Drei Zinnen AG, leading successful branding campaigns across Europe and implementing a smart data-based CRM. With a background in customer experience and marketing, Wolfgang's roles have included General Manager positions at Bikehotels Southtyrol and Vitalpina Hotels Southtyrol, achieving notable improvements in lead generation and marketing efficiency. Education includes a Master of Business Administration with a focus on Tourism & Service Management from Leopold Franzens University of Austria.
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IDM Südtirol-Alto Adige
Standing for Innovators, Developers and Marketers, IDM Südtirol is a trailblazer for economic development in South Tyrol. We provide services to businesspeople and entrepreneurs, aiming to ensure sustainable growth and development that will boost the competitiveness of local firms. IDM encourages internationalisation and innovation, with a particular focus on small and medium-sized companies, and promotes investment in South Tyrol. We help film-makers bring their projects to life. Our targeted tourism marketing activities bolster the South Tyrol brand – and our agricultural marketing provides a showcase for the quality products from the region.