Elka Popova currently serves as Senior Manager - Sales Excellence at IDnow, focusing on product and business ownership of platforms such as WeFlow, Salesforce Sales Cloud, and LinkedIn Sales Navigator, while also tracking sales KPIs and enhancing pipeline management. Previously, Popova held the role of Senior Manager - Sales Operations, where responsibilities included streamlining sales processes, improving communication across departments, and designing structured onboarding programs for new hires. Popova’s career spans key positions in renowned companies such as Adobe, Google, Ping Identity, Aprimo, Salesforce, and Tesla, encompassing roles from Sales Project Manager to Sales Development and Event Marketing Specialist. Elka Popova holds a Master of Science in Digital Communication and Media/Multimedia from Tilburg University.
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