Arun Prasanth is a skilled Technical Account Manager at IDP Connect since September 2019, specializing in managing programmatic display, mobile, and video campaigns across various regions including APAC, EMEA, US, and Canada for partner university clients, with a focus on optimizing campaigns to achieve CTR and conversion rate benchmarks. Prior to this, Arun served as a Senior Adtrafficker/Digital Marketing Executive at BIZDATA TECHNOLOGIES PRIVATE LIMITED from July 2017 to September 2019, where responsibilities included setting up and optimizing campaigns on multiple DSP platforms for the APAC, EMEA, and NA regions. Arun began a career in digital marketing as a Junior Adtrafficker/Ad Operations Specialist at BizData from July 2014 to June 2017, managing ad trafficking and testing creatives in Amobee and Doubleclick. Arun holds a Bachelor of Engineering degree in Electrical, Electronics, and Communications Engineering from M.A.M. College of Engineering and Technology, completed from 2008 to 2012.
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