Simon P.

Simon P. is an accomplished market research professional with extensive experience in both qualitative and quantitative insights across various industries. Currently serving as the Head of Market Research at Yum! Brands since July 2021, Simon P. oversees budget control, analytics, forecasting, and team management. Prior roles include Head of Market Research & Analytics at IDS Borjomi International, Head of MRCI at Ответственная игра, and Director of Market Research at Philip Morris International. Simon P. also held significant positions at VimpelCom (Beeline), Ipsos ASI, and COMCON Media. Simon P. holds a PhD from Moscow Pedagogical State University and has pursued additional leadership training through multiple programs.