Hans-Joerg Friedrich

Hans-Joerg Friedrich holds a prominent position as Vorstand and Chief Sales Officer at IF-Tech AG since April 2023, focused on customer-centric sales leadership and consulting. Previously, Hans-Joerg served as a Senior Sales Specialist at Citrix, where expertise in application delivery and security was applied to over 120 customers. Roles at Citrix also included Manager of Partner Development and Strategy for Central Europe. Prior experiences include leadership positions in channel management at InfoVista, IR, Polycom, F5 Networks, Juniper Networks, and Extreme Networks, showcasing a strong track record in channel ecosystem development, strategic partnerships, and achieving sales quotas. Educational background includes studies at Fachoberschule Munich and the University of Life.