IFPI
Motky Sherubini is the owner and manager of Pookh Business Consultant, providing consulting services to businesses and freelancers on promotion, efficiency, and profit growth. With experience in strategy planning, financial planning, marketing planning, and project management, Motky is also listed in the database of the Economy Ministry of Israel. Additionally, Motky owns and manages Pookh Internet and Pookh Music, focusing on brand development, web traffic growth, UI design, advertising revenue, and record label and publishing services. Sherubini's expertise spans various industries and Motky is dedicated to helping companies thrive.
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IFPI
Trade organisation representing the recording industry worldwide with some 1,300 members in 63 countries and affiliated industry associations in 45 countries. IFPI's mission is to promote the value of recorded music, campaign for record producers' rights and expand the commercial uses of recorded music in all markets where its members operate.