Elizabeth Ayers

Elizabeth Ayers has over 18 years of work experience in various roles related to SEO (search engine optimization) and organic growth. Their most recent position was as the Global Head of SEO at IG, where they were responsible for developing and executing SEO strategies across multiple brands and websites in 17 countries and 9 languages. Elizabeth also managed a team of 28 people across technical, on-page, copy, and earned media. Prior to that, they worked as the Global Head of Organic Growth for eBay Classifieds Group, where they led a skilled team in driving organic growth through multiple channels. Elizabeth has also held senior positions at iCrossing UK, where they managed teams and client accounts, and at iCrossing, where they led SEO efforts for clients such as Marriott Hotels and Apple. Elizabeth began their career as a Multimedia Designer and Developer at various companies before transitioning into web design and development roles at STA Travel and Matinee Sound & Vision.

Elizabeth Ayers completed a Mini MBA in Marketing Strategy & Planning from Marketing Week in 2021. Prior to that, they earned a Bachelor of Science (BSc) degree in MediaLab Arts from the University of Plymouth, where they studied from 2000 to 2004. Elizabeth also holds several additional certifications, including Mental Health First Aid from MHFA England®, the SMILE (Simply More Impact Less Effort) Whitebelt Challenge from IG Group, and the Strengthscope Practitioner certification from Strengthscope®. Elizabeth completed the Mini MBA program from Marketing Week and obtained the certification in December 2021. Elizabeth also completed The Change Readiness Program from Sevenhill Group in September 2020 and the eBay Emerging Leaders Program from eBay in October 2018. Additionally, they obtained the Leader as Coach certification from eBay in February 2018 and completed the Google Analytics - Beginners & Advanced courses from Google in August 2019. Elizabeth has also participated in the Influencing Others Without Authority workshop from Learning Tree International and the Strengths Workshop from Bailey and French, though the months and years of completion for these two certifications are unknown.