Anita Emoff is a seasoned professional with extensive experience in workforce engagement and promotional products. Since May 2005, Anita has served as the Culture Strategy Specialist, Chairman, and CEO of Boost Engagement, a WBENC-Certified Women's Business Enterprise focused on flexible online rewards and recognition programs. Since May 2007, Anita has been a member and owner of IGC, which partners with multinational companies for promotional items and gifts. Additionally, Anita has held leadership roles at Shumsky, including Chairman and CEO, promoting brand-compliant promotional products for over 60 years. Previous roles include President at Boost Rewards and Shumsky from 2005 to 2013, and store management positions at Noa Noa and Vero Moda. Anita's educational background includes business studies from Korsoer Byskole and Slagelse Handelsskole.

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