Scott McCutchan

Director Of Paid Media at Ignite Visibility

Scott McCutchan has a diverse work experience spanning over a decade. Scott started their career in 2010 as a Camp Unit Leader and After School Care Assistant at the YMCA. In 2015, they worked as a Student Building Manager at the University Student Union, where they were responsible for supporting and ensuring the smooth operations of various activities and events. From 2016 to 2018, Scott served as a Marketing and Clinical Outreach Associate at A Healing Place - The Estates, where they focused on creating brand awareness and establishing business-to-business connections. In 2018, they joined National Positions as a Paid Media Strategist, handling Google Ads and Paid Social account management for clients in different industries. Scott's most recent role is with Ignite Visibility, where they started as a Paid Media Manager in 2020 and progressed to the positions of Senior Paid Media Manager, Associate Director of Paid Media, and currently serves as the Director of Paid Media. In this role, they manage a team of paid media account managers and has become an authority on programmatic media and CTV media buys.

Scott McCutchan received a Bachelor's degree in Marketing from California State University, Northridge from 2013 to 2015. Prior to that, they attended Ventura College from 2010 to 2013. Scott completed their secondary education at St Bonaventure High School. In addition, they obtained several certifications from Google in various aspects of Google Ads in May 2020.

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