iGoDirect Group
Ash Vernon has extensive experience in analytics and business insights, currently serving as Head of Analytics and Insights at iGoDirect Group since November 2020, after holding the position of Analytics & Insights Manager. Prior experience includes roles as a Business Insights Analyst at Tandem Corp, Business Analyst at Volkswagen Group Australia, and multiple positions at Fairfax Media, where responsibilities encompassed critical assessments, auditing, and distribution analysis. Early career roles involved CRM analysis and supply administration at The Age, as well as leadership at TeleTech, where improvements to coaching programs were implemented. Ash Vernon holds a Bachelor's degree in Computer Science from La Trobe University.
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iGoDirect Group
Established in 1999, the iGoDirect Group is a rewards and promotional technology provider with end-to-end solutions in prepaid, gift cards, consumer promotions and data analytics. iGoDirect has been at the forefront of direct marketing and the evolving digital landscape, leveraging its proven technologies and innovative platforms. As a Principal Member of Visa, we have obtained an issuing licence in Australia and strengthened our position in the fast-growing prepaid payments market. We enable clients to deliver frictionless customer experiences and fresh innovation within the payments, loyalty and rewards sectors. Boasting hundreds of thousands of members, iGoDirect manages YourSayPays; a platform that invites consumers to participate in surveys and competitions in return for gift cards. We also run Rewards Come True and True Rewards, working with brands to formulate cashback, loyalty, and reward programs to uplift sales targets and contribute to consumer and employee satisfaction.