Jonica Watrous

Jonica Watrous is a seasoned professional in event partnerships and marketing, currently serving as the Director of Event Partnerships at iHeartMedia since April 2017. With a strong background that includes roles such as Manager of Market Operations and Design and Activation Manager, Jonica has successfully developed and executed over 50 integrated marketing campaigns for Fortune 500 companies, contributing over 8 million dollars in revenue during the first year of the Innovation Lab. Previous experience includes administrative roles at Relix Magazine and freelance coordination at Pop2Life, alongside project management roles during academic pursuits at High Point University, where Jonica earned a Bachelor of Arts in Vocal Performance and Strategic Communications.