Jessica Yu-Hsia Hong

Jessica Yu-Hsia Hong possesses extensive experience in digital marketing, specializing in paid search management and online advertising. Currently serving as the Sr. Paid Search Manager at iHerb Inc. since January 2016, Jessica has previously held positions such as Online Advertising Manager at Yellow Box Corporation and Sr. Campaign Manager at WebMetro, where campaign optimization and analytics were key focuses. Jessica's expertise includes managing SEM campaigns, conducting performance analyses, and creating effective marketing creatives and landing pages. Additionally, experience at Apogee Inc. involved monitoring product performance across online markets and managing advertising content. Jessica holds a Master's degree in Marketing from San Diego State University.