Anindita Roy is a PhD Fellow in Marketing at the Indian Institute of Management, Kozhikode, with extensive experience in marketing and brand management across various industries. Previous roles include Director of Marketing at LIXIL, Associate Director of Marketing at Tupperware Brands, and Head of Brands & Marketing Communication at INVISTA, where Anindita led brand strategy for the flagship LYCRA® brand. Anindita has also served as Group Account Manager at Johnson & Johnson Consumer, achieving significant sales growth, and has a well-established background in managing global brands at General Mills India, Amway India Enterprises, and Coca-Cola India. Anindita holds a Doctor of Philosophy in Marketing, a PGDM in Marketing Management, and a Master of Science in Food Technology, alongside a solid educational foundation in science.
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