Boukje de Vries

Boukje de Vries is an experienced professional in data and analytics, currently serving as VP Retail Insights & Analytics at IKEA since March 2022. Boukje has held multiple leadership roles at IKEA, including Acting VP Data & Analytics in the Customer Domain and Data and Analytics Area Manager. Prior experience includes serving as Chief Data Officer at Knab, where responsibilities encompassed data strategy, governance, and management across a 24-member team, with significant contributions to data science, engineering, and management. Boukje's earlier roles at Aegon Nederland and KPN focused on customer intelligence, complemented by an academic background in Quantitative Marketing from Erasmus University Rotterdam and a Bachelor's degree in Technische Bestuurskunde from Delft University of Technology.