Luigi Piccinetti

Luigi Piccinetti is an experienced professional with a background in digital product management and marketing. At IKEA since July 2016, Luigi holds the position of Chef de projet Digital / Product Owner, leading the development and implementation of innovative digital products while enhancing the online purchasing experience through web marketing initiatives. Previous experience includes a role as a Marketing Assistant at Dale Carnegie, where Luigi supported digital marketing efforts for the Italian and French teams. An internship as an Assistant Product Manager at Cerruti involved analyzing market trends and competitor strategies. Early career experiences encompassed marketing communication and accounting roles, which provided a solid foundation in both management and financial processes. Luigi earned a Bachelor's degree in Business Management, Economics, and Marketing of Luxury Goods from Istituto Marangoni.