Tobias Friberg

Tobias Friberg is a seasoned engineering professional with extensive experience in leading cross-functional teams and managing complex projects within the technology and e-commerce sectors. Currently serving as a Senior Engineering Manager at IKEA since September 2020, Tobias spearheads efforts in leveraging data science and machine learning for enhancing customer journeys. Previous roles at IKEA included Engineering Manager positions focused on Sales Order Management and global payroll systems. Prior to IKEA, Tobias held engineering and technical sales roles at Resurs Bank and CGI, where responsibilities included managing e-commerce development and integrating complex systems. Tobias began a career at Bring Sverige and served as a Signal Intelligence Technician at FRA, demonstrating early leadership and technical skills. Holding a B.Sc in Engineering with a focus on Computer Science and Supply Chain from Lund University, Tobias possesses a robust technical foundation complemented by practical industry experience.