Tana Hoffman

Tana Hoffman is an accomplished entrepreneur and marketing expert with extensive experience in the adventure and outdoor industry. As the Founder of ILLA, an AI-powered adventure networking platform for women+, Tana has created a space for outdoor enthusiasts to connect. Previously, as Founder and CEO of Mountainist, Tana facilitated access to outdoor activities for women through specialized gear rentals and educational content. Tana's background includes roles such as Entrepreneur in Residence at VF Venture Foundry and Digital Marketing Director at Teton Gravity Research, where Tana contributed to the brand's growth in youth culture and action sports media. Tana's career also features positions in marketing and content management at Winter Park Resort, Liberty International Underwriters, and The Go Big Project, contributing to notable projects across various media platforms. Tana holds a BA in Economics from Connecticut College.