Purvi Joshi

Media Planner at illumin (AcuityAds Inc.)

Purvi Joshi has a diverse range of work experience in different industries and roles. Purvi currently works for illumin (AcuityAds Inc.) as a Media Planner, starting in February 2022. Prior to this, they worked as a Marketing Specialist at eShipper from August 2021 to February 2022, where they created email marketing plans and managed inbound leads. Purvi also gained experience as a Client Services Intern at Ethnicity Matters from May 2021 to July 2021, where they led creative asset management and supported campaign performance analysis. In the past, they worked as a Campaign Manager at Cryptic Intel from November 2018 to April 2020, where they planned and executed social media campaigns and handled online reputation management. Purvi also worked as a Projects Executive-Trainee at Jayanti Herbs & Spice from June 2018 to November 2018, where they collated presentation decks and maintained project timelines. Additionally, they worked as a Marketing Intern at Pricol Properties Limited in April 2017-May 2017, conducting competitive research for marketing strategies.

Purvi Joshi completed a Bachelor of Commerce (B.Com.) degree in Marketing/Marketing Management, General from Christ University in Bangalore from 2015 to 2018. Purvi then pursued a Post Graduate degree in Advertising - Account Management at Humber College from 2020 to 2021. In addition to their formal education, Purvi obtained several certifications, including the Hootsuite Platform Certification and Social Marketing Certification from Hootsuite Academy in November 2020. Purvi also completed The Fundamentals of Digital Marketing course from Google Digital Garage in the same month. Furthermore, in October 2020, Purvi obtained the Tri-Council Policy Statement: Ethical Conduct for Research Involving Humans Course on Research Ethics (TSPC 2: CORE) certification from the Panel of Research Ethics.

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