Daniela Valdivieso

Daniela Valdivieso is an experienced professional in qualitative market research and brand strategy. Currently serving as a Senior Research Manager at Illuminas since October 2020, Daniela has a progressive career that includes roles such as Research Manager and Senior Research Associate. Prior to Illuminas, Daniela held the position of Brand Strategy Manager at Brand Institute and worked as an Insights Consultant in freelance marketing and creative services. Experience also includes serving as an Account Executive at Kantar Millward Brown, where Daniela managed key client accounts, and moderating focus groups and in-depth interviews as a freelance qualitative market researcher. Daniela began a career in research as a Psychology Research Assistant at Universidad San Francisco de Quito. Educational qualifications include a UX/UI Research and Design program from The University of Texas at Austin, a Master in Marketing Management and Sales from EAE Business School, and a Bachelor of Arts in Psychology from Universidad San Francisco de Quito.