Samantha Hwang

Samantha Hwang is an experienced influencer and content creator with a strong background in social media management and brand promotion. Currently working with Illuminate Social since January 2022, Samantha focuses on promoting client businesses through the @wear.is platform. As a content creator and social media manager for companies such as Pink Polly Nail Bar, Shout PR, KareCo, and ZGLA since February 2019, Samantha collaborates with various fashion and lifestyle brands, developing visually engaging content for specific campaigns. Prior experience includes influencer partnerships with Socialyte from August 2019 to December 2021 and self-employment from February 2014 to August 2019, where Samantha managed social media channels. Additional roles at Nordstrom and Brandy Melville further honed skills in photography, customer engagement, and visual merchandising. Samantha holds a Bachelor’s Degree in Communications with a focus on Public Relations from California State University, Fullerton.