The Sales and Marketing Operations team at illycaffè is responsible for driving the brand's growth and market presence through strategic sales initiatives and innovative marketing campaigns. This team collaborates across various functions to optimize sales processes, enhance customer engagement, and ensure a seamless connection between the company’s exceptional product offerings and its diverse customer base, both in retail and on-premise settings. They leverage data-driven insights to shape marketing strategies and support the sales force in achieving their objectives, ultimately reinforcing illycaffè's commitment to delivering the finest coffee experience worldwide.
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