Erica MacAranas

Erica Macaranas has a diverse range of work experience in the fields of social media management and marketing. Erica is currently working as a Social Media Manager at IMAGE Skincare, where they have successfully increased Instagram engagement and video views, outperforming competitors in the professional skincare industry. Prior to this, they worked as a Consumer Engagement & Social Media Consultant at Algenist for a few months in 2021.

From 2019 to 2021, Erica worked at Nature's Bakery as a Social Media & Content Manager. In this role, they led social strategy and content ideation for various social media channels, managed social media content development, and executed influencer strategies and seasonal campaigns. Erica also increased the brand's Instagram following and successfully engaged with influencers for collaborations.

Erica's previous work experience includes being a Social Media Manager at DERMA E from 2017 to 2019. During their time there, they significantly increased the brand's Instagram following and was responsible for social content planning, programming, publishing, and community management. Erica also collaborated with influencers and supported major beauty trade shows and events.

Before their roles in social media management, Erica worked as a Luxury Fashion Marketing Copywriter at VIP Consignment and as a Social Media Contributor at Unique Vintage. Erica also gained experience as a Marketing Design Assistant at La Soie Bridal and as a Social Media & Influencer Coordinator Intern at Stylesmith.

Early in their career, Erica worked as a Merchandise Processor/On-Call Sales Associate at Sidecca and as a Studio Services Intern at Bloomingdale's.

Overall, Erica Macaranas has a strong background in social media management, content strategy, influencer coordination, and marketing, with a proven track record of increasing engagement and brand awareness.

Erica Macaranas attended Woodbury University, where they earned a Bachelor of Science (B.S.), Magna Cum Laude degree in Fashion Marketing. The exact start and end years of their education are not specified.