James Kelly

James Kelly has extensive work experience in various marketing and analytics roles. James is currently working at Impact as a Growth Marketing professional since December 2021. Prior to that, they worked at Quartet Health from November 2018 to December 2021, where they built a performance marketing team, expanded into direct-to-consumer patient marketing, and achieved significant growth in DTC acquisition.

Before Quartet Health, James was the first quantitative marketing hire at Audicus, an early-stage company focused on DTC hearing aids. From August 2017 to February 2018, they managed SEM, SEO, and paid social DTC campaigns, setting new records for monthly volume and customer acquisition cost. James also developed backend solutions to support marketing execution and reporting.

From December 2015 to June 2016, James worked at Jobcase, Inc. in a Customer Success role, where they collaborated with employers to find qualified job seekers and helped scale the Customer Success program. James also managed SEM and SEO programs, significantly growing member signups. Prior to that, they managed multiple email brands and developed tools to analyze email marketing performance.

In 2013, James briefly worked at AeroDesigns, Inc. as the Manager of Sales & Marketing Analytics, where they handled sales and marketing analytics for multiple retail locations and campaigns. James also managed CRM functionality for a large customer base.

Before that, they worked at Talbots as a Senior Marketing Consultant, where they tracked and analyzed direct mail campaigns and assisted in exploratory analysis and segmentation to improve customer targeting. James also held senior analyst positions at ESS Analysis and Observant LLC, where they enhanced quantitative functions and automated reporting.

In their earlier career, James worked as a Research Analyst at In4mation Insights, where they built customer segmentation and CLV models and developed Excel-based tools for analysis and simulation. James also worked as a Volunteer Researcher at Port Elizabeth Mental Health Society, conducting awareness meetings and interviews to evaluate current policies and practices.

Overall, James Kelly has a strong background in marketing, analytics, and customer success, with a track record of driving growth and establishing data-driven cultures within organizations.

James Kelly earned a Bachelor of Science (B.S.) degree in Decision Science from Carnegie Mellon University, where they studied from 2003 to 2008. In September 2015, they obtained the Google AdWords certification in search advertising from Google. Additionally, they obtained another certification called AdWords from Google in the same month and year.