Tom Fels is a seasoned entrepreneur and leader with extensive experience in driving purpose-driven growth and transformation. As Founder and CEO of Animarem, Fels focuses on guiding organizations towards sustainability and inclusivity. In addition to leading Animarem, Fels serves as Market Builder and B Leader for B Lab in Southern Africa, aiding in the transformation of economic systems. Fels holds various leadership positions, including Non-Executive Director at Rogerwilco, Executive Advisor and Purpose Coach, Global Ambassador for the Transformational Travel Council, and IMAGINE Leader for a global impact community. Previous roles include CEO of Singita and Nurun, as well as Group Managing Director at Publicis Machine, where Fels established integrated communication strategies. Fels' educational background includes degrees from the University of Cape Town, the University of Virginia Darden School of Business, and the London School of Economics.
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