Caroline Beykirch

Caroline Beykirch has diverse work experience in the field of media and marketing. Caroline is currently working as a Media Planner at Imaginuity, where they consistently exceed performance targets and manages the east coast region for the agency's largest client account. Caroline is responsible for overseeing all media buy side activities and demonstrates expertise in data analytics, media planning, negotiation, and optimization across various media channels.

Prior to this, Caroline worked as a Media Adviser at Universal Music Group, where they were part of a team that developed campaigns for artists to achieve awareness among key audiences. Caroline handled budgets, media allocation, and research for these campaigns.

Caroline also served as a Media Adviser at Meta, where they were selected as one of 11 interns to develop and implement a national campaign for the rebranding launch of Meta Quest. Caroline'steam's pitch is now being used as the national advertising campaign for Meta Quest 2.

In addition to their media and marketing roles, Caroline worked as a server at Red Head Lakeside Grill & Yacht Club, enhancing their customer service and soft skills. Caroline also gained experience as a Marketing/PR Project Specialist intern at Ozarks Healthcare, where they assisted with rebranding and launching the brand for the new Women's Health Center.

Caroline started their career as an Assistant Creative Designer at Great Rivers Distributing Co., where they developed point of sale materials for consumer packaged goods categories. Caroline also had an internship with CIS Abroad - Center for International Studies and worked as a Student Marketing Assistant at The University of Alabama.

Caroline Beykirch completed their high school education at West Plains Sr. High School from 2015 to 2018, earning a High School Diploma. Caroline later pursued further studies at The University of Alabama from 2018 to 2022. During their time at the university, they obtained a Bachelor of Communication and Information Science degree, with a focus on Advertising/Communications Studies.