Imaginuity
Harrison Hoffman, MBA, has a diverse work experience in various roles and industries. Harrison currently serves as the Lead Media Planner at Imaginuity, where they are responsible for developing extensive media recommendations to achieve client objectives and media KPIs. Previously, they worked as a Media Planning Associate at the same company, assisting in the preparation, execution, and monitoring of media plans for selected clients. Harrison began their career as a Social Media Intern at Abilene Christian University and later worked as a Marketing Intern at The Abilene Chamber of Commerce, where they created content, updated websites, and facilitated meetings with business owners. Additionally, they worked as a Porter at Huffines Chrysler Dodge Jeep Lewisville and as a Loan Car Agent at Mercedes-Benz of Plano.
Harrison Hoffman, MBA, earned their Master's degree in Business Administration-Marketing from the University of North Texas, where they studied from 2020 to 2022. Prior to that, they completed their Bachelor's degree in Marketing at Abilene Christian University from 2016 to 2020.
Imaginuity
Imaginuity delivers transformative results to clients by effectively managing the complexity of today’s marketing ecosystem to drive the most efficient customer conversions.The best ways for most companies and brands to market themselves have significantly changed. A profusion of new tools, platforms, and digital technologies are now enabling amore insightful, holistic approach to marketing planning, better customer understanding, and improved ways to convert new customers more efficiently.Instead of making things easier, this transformation has made marketing much more complex. The proliferation of technology has created more ways to reach and engage with customers. To manage today’s marketing complexity, Imaginuity helps forward-thinking organizations find ways to insightfully connect the dots between multiple customer touchpoints throughout the path to purchase.Our simplified approach delivers the right message to the right customer at the right time on the right channel, all the way down to their device of choice. The results? Better outcomes, more satisfied customers, and improved marketing operations.