Mario Lamaa

Mario Lamaa is an accomplished professional with extensive experience in revenue operations and commercial data management, currently serving as the Director of Revenue Operations at Immediate Media Co since July 2015. Responsibilities include defining strategic visions for digital advertising, developing a comprehensive Ad Product and Commercial Data roadmap, and leading sales forecasting and budgeting. Previous roles at Immediate Media include Director of Commercial Data & Intelligence, Head of Commercial Intelligence, Business Intelligence Manager, and Business Intelligence Analyst, emphasizing a strong focus on data analytics and strategic decision-making. Prior to Immediate Media, Mario Lamaa gained financial planning experience as a Financial Planning and Analysis Intern at GE Healthcare. Educational qualifications encompass a degree in Business Studies, Accounting and Finance from the University of Hertfordshire, a Level 5 Data Apprenticeship from Multiverse, and a Diploma in Management Accounting from CIMA.