Isabelle Poon is a seasoned marketing professional with a strong focus on retention and lifecycle marketing. Currently serving as a Senior Retention Manager at immi since September 2023, Isabelle previously held various positions at HelloFresh from January 2021 to September 2023, including Senior CRM Marketing Specialist, where significant revenue growth was achieved through innovative reactivation strategies across multiple brands and channels. Prior experience includes roles as Marketing Manager at Steeped Tea, where Isabelle managed a high-performing marketing team and developed comprehensive marketing strategies, as well as positions in asset management and commercial real estate analysis. Isabelle holds an MBA in Marketing from the University of Toronto's Rotman School of Management and a Bachelor of Arts in Economics from the University of Toronto.
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