Daiana MacHado

Daiana Machado is a marketing professional with extensive experience in growth, CRM, and project management. Currently serving as an Analista de Growth at ImobSeguros since October 2023, Daiana is responsible for strategic planning and executing marketing initiatives to enhance customer acquisition and retention. Prior roles include significant contributions at Ocean Drop, where revenue doubled through effective CRM management, and at Franq Open Banking, focusing on user journey optimization and customer segmentation. Daiana's background includes diverse positions across various companies, encompassing analytics, campaign management, and social media strategy. Daiana holds a degree in Publicidade e Propaganda from Pontifícia Universidade Católica do Rio Grande do Sul.