Dani Richa

Dani Richa has been Chairman and Chief Executive Officer of BBDO Middle East, Africa & Pakistan since October 2007.

In 2017, BBDO Middle East, Africa & Pakistan was named Network of the Year at Dubai Lynx, Loeries, MENA Digital Awards and MENA Cristals, and Regional Agency of the Year at the London International Awards. Under his leadership, the Network has been awarded more than 350 accolades in the last 3 years alone, including coveted titles such as Agency of the Year in 2016 and 2017 for Impact BBDO Dubai at Dubai Lynx, Agency of the Year in 2017 for Impact BBDO Dubai at the Loeries, MENA Digital Awards and MENA Cristals, and numerous other wins on the global stage at Cannes Lions, New York Festivals and Loeries.

Formerly serving as the President and Regional Chief Creative Officer, Dani has spent more than 25 years within the group, transforming the Network into a strong market leader with 1,000+ staff and an extensive regional reach from Algeria to Pakistan.

Dani’s career started at Leo Burnett in 1986 and first came to BBDO in the late 80’s. Following a stint as Publicis Graphics Group Regional Creative Director Dani returned to Impact BBDO in 1995 as Partner and Group ECD.

Dani is a member of the BBDO Worldwide Board and also serves as Chairman of the Board of Omnicom Media Group MENA.

Dani studied Creative Advertising in Paris and was named in the Arabian Business magazine list of ‘The World's 100 Most Influential Arabs’.

In 2018, Dani was named as Dubai Lynx’s Advertising Person of the Year and ArabAd’s Man of the Year.

Dani is involved in a wide range of industry and cultural associations, having served two terms as chapter President of the International Advertising Association. Dani was also knighted the National Order of the Cedar for his contributions to the advertising industry and in recognition of his accomplishments. Recently, Dani has taken on the role of Non-Executive Chairman for Lebanon’s ABC Malls.