Sanjay Kaul

“Is the juice worth the squeeze?” Throw some lemons on Sanjay and he identifies best lemons to invest in, how much & when to squeeze. While heading the BTL division of Mudra in 1999, Sanjay followed his heart’s call and started Impact Communications. Ever since then, he has fueled growth, explored new platforms for consumer engagement and built in-house capabilities to create competitive edge. When Sanjay's not working, which is rare, you'll most likely find him playing games- the kind you play with your fingers and thumbs on mobile screen.