Maricarmen Gonzales

Maricarmen Gonzales has a diverse and extensive work experience across various companies. Maricarmen currently holds the position of Director of Subscription Growth at ImpactAlpha, where they are responsible for overseeing the growth of subscriptions. Prior to this, Maricarmen worked at Business Insider, starting as a Marketing Assistant and eventually progressing to the role of Associate Director - Acquisition Marketing. In this role, they led the subscriber acquisition strategy and achieved significant improvements in paid search return on ad spend and email conversion rates. Maricarmen also worked as the Head of Marketing at The Economist, where they spearheaded global acquisition efforts for the custom business division. Before that, they held multiple roles at IQPC, including Divisional Marketing Director, Head of Sponsorship Marketing, Senior Marketing Manager, and Marketing Manager. During their time at IQPC, Maricarmen successfully executed complex acquisition campaigns and generated substantial revenues. Maricarmen began their career as an Executive Assistant at PanAmerican Capital Partners and Andino Regional Capital. Maricarmen also has experience as a Personal Assistant to a fashion stylist and consultant.

Maricarmen Gonzales obtained a Bachelor's Degree in Business Management, with a concentration in Marketing, and a Bachelor of Arts in Communication Arts from Marymount Manhattan College between the years 2009 and 2014. Additionally, they attended the Fashion Institute of Technology in 2010, although specific details regarding their degree and field of study are not provided.