Ben Mendelson

For over 25 years Ben Mendelson has been a leader in new media technology and an innovator in interactive sponsor-based programming, multi-platform distribution and Interactive Television. For the past 15 years, he has been president of the Interactive Television Alliance (ITA), a non-profit trade association representing the broad interests of the ITV industry. He is also Sr. Partner at 2degree Partners, a boutique consulting firm specializing in Interactive Television, Virtual Reality (VR/AR/MR), blockchain based platforms, and cryptocurrency.

Previously, Ben was the founding executive of various early on-line companies (Interactive Center, Internet Imaging, Internet Outfitters), head of the Internet division of a magazine publishing company (Curtco Freedom), VP of Internet Development for the Electronic Retailing Assoc. (ERA) and SVP of Interactive Strategies at an investment bank (Winterberry Group). As Ben is married to a senior Brazilian diplomat, he has an international footprint and will be based in Asia for the next three years. He’ll be focusing on sustainable energy and environmental projects, along with initiatives supporting underserved communities in Asia, South America and around the world.